SHASHAMALI WELLNESS
Shashamali Wellness is a plant based wellness brand focused on helping women reconnect with balance through simple, intentional products.
The brand centers on emotional well being, nervous system support, and creating space to slow down and return to center.
PROJECT SCOPE
Brand Identity
Packaging Design
Product System
Shopify Website
Brand Objective
Create a brand that reflects balance as something internal. Not something to chase, but something to return to.
The identity needed to support a growing product line while clearly communicating the purpose behind each item.
APPROACH
The process started with meaning, then moved into building a system around how the products are actually used. Each item was designed to feel simple, clear, and part of a larger experience.
A refined palette, structured layouts, and minimal labeling created a cohesive product line that feels calm and easy to navigate.
RESULTS
Shashamali Wellness now presents as a unified and approachable brand across both product and digital experiences.
The result is a system that feels aligned with its purpose. Calm, intentional, and built to guide people back to balance.
REVIEW
★★★★★
"Randall is collaborative, professional and an absolute pleasure to work with! He is a skilled graphic designer with creative & unique ideas and is as nice as he is talented! ☺️ RC Digital Works was one of the few agencies I interviewed that actually listened to my ideas & opinions and not only met all objectives, but exceeded expectations!"
Angie Messner - Owner, Six Twelve Coffeehouse & Bar