ASAMI TEA SHOP
ASAMI is a brand that's deeply connected to its roots. It started with a simple goal: bring authentic African tea, coffee, and cocoa to the world while supporting the farmers who grow them.
Each blend is a piece of Africa's story, and working with ASAMI has been about honoring that story and the people behind it.
PROJECT SCOPE
Brand Identity
Packaging Design
Web Design
Product Photography
Content Creation
Brand Objective
To create a brand identity for ASAMI Tea that reflects the rustic essence of African culture, supports its mission of bringing artisan blends to the world, and celebrates its connection to farmers and craftsmanship.
The objective was to design a cohesive and versatile brand system that fosters an authentic connection with its audience.
APPROACH
We crafted ASAMI’s branding to embody its cultural and artisanal roots. A versatile green color palette symbolizes growth and prosperity, while brush-style typography adds a handcrafted feel. The logo design, featuring a Nigeria-shaped leaf, ties the brand to its origins and reinforces its tagline: “Our Culture is Your Culture.”
These elements were applied across packaging, digital assets, and marketing collateral to create a cohesive identity.
RESULTS
The final branding authentically represents ASAMI’s mission, connecting customers to its story and supporting its diverse product offerings.
The cohesive design resonates with customers, builds trust, and positions ASAMI as a culturally rich and authentic brand.
REVIEW
★★★★★
"Excellent work, super fast, super quality, and understood the brief perfectly! He is very detailed and professional. If you're looking for a talented, creative, graphic designer and more to help you accomplish your needs then look no further than Randall. He did the work with you and your brand in mind. He helped tell the story with his creativity. He will help you express your objectives through designs. He makes doing business as a small business owner easy because he understands and goes beyond your ask. I will highly recommend Randall for any project. Fantastic experience! I look forward to many more projects with you. So happy we found him. Keep up the awesome work."
Ola Atilola - Owner, ASAMI Tea
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